About Tom Bauer
Tom Bauer has run a local SEO agency for twelve years. The shop works with multi-location service-area businesses. We have about 40 active clients. Some are single-location dental practices. Some are regional HVAC chains with eight or more offices.
The agency runs about 200 tracking numbers. They are spread across landing pages, paid-search ads, GMB call extensions, and a few rank-and-rent local sites.
How this site works
GoLoLocal is a picks report for working local SEO agencies. We test call tracking tools the way a real shop uses them. We look at per-number cost, multi-client overhead, GMB rules, and what shows up in client meetings.
Every tool reviewed here got tested with a real account. We provisioned numbers, ran calls, and watched how the data flowed back. The site is reader-supported. We earn a small commission when you sign up through our links. The commission does not change the ranking. The scoring rubric is on the methodology page.
Who this site is for
GoLoLocal is for local SEO agencies. It is for multi-location brand teams. It is for rank-and-rent operators with local lead inventory. It is not a SaaS martech blog.
If you are a SaaS team picking a call tracker for an inbound sales motion, this is not the right report for you. The framing here cares about per-number cost more than custom CRM fields.
Editorial standards
Every platform reviewed got tested on real client traffic. Pricing is checked against vendor sites at the time of writing. We talk to other working agencies when it helps. Updates ship when prices change or when a release shifts the rank.
Vendors who think their product needs a re-score can submit notes on the contact page. We read every note.
How this site makes money
GoLoLocal earns affiliate fees on links to CallScaler and other tools. The site is run by an independent editorial team. We do not own and are not owned by any vendor. The fee does not change the rank. The rubric is public and we apply it the same way to every tool, top pick included.
Get in touch
For fixes, vendor updates, or methodology notes, the contact page has our email. Methodology notes get a reply within two business days.
Further reading: Wikipedia entry on local search